Corporate Philosophy

企业理念 Enterprise idea

莫卡宗旨：给孩子零负担的爱

经营理念：卓越品质，绒耀无限

定位理念：专注本色，定位角色，引领特色

品牌理念：专注优质品质，缔造绒业典范

检验理念：质量不是靠检验出来的，质量要从源头抓起

营销理念：好的产品，其实也没那么贵

Moka Cashmere Kids

Moka’s Purpose:  Gives the child Zero burden.

Operation Principle:  Excellent quality

Positioning Concepts:  Focus on products, Knowing the market and lead the industry.

Brand Concepts:  Focus on quality and create a model of  cashmere.

Inspection Concepts:  Quality does not depend on inspection, quality starts from the source.

Marketing Concepts:   Good price for excellent product.